Krakus Premium

FUN IN A POLISH STYLE

Krakus is one of the most popular brands of vodka, produced continuously since 1962 for the supporters of Polish products.
Krakus conquers the hearts of the Poles and foreigners with a rich taste and natural notes. These unique features do not allow Krakus to mistake with any other vodka.

Capacity

  • 100 ml

  • 200 ml

  • 500 ml

  • 700 ml

ABV

  • 40 %

History of the Krakus brand

Krakus vodka has been produced continuously since 1962. For so many years vodka Krakus has been hosted at Polish tables, being an indispensable part of family celebrations and social events. The uniqueness of our liquors signed by this brand is also determined by long aging in special conditions in line with the old Polish traditions. Its unique recipe is based on two key elements – high quality spirits and the purest water.
The original graphic design of the KRAKUS vodka label was developed by Warsaw artist Andrzej Heidrich, who also created the logo of the Polish Spirit Monopoly and the popular hussar sign, a permanent element of the “Polmos" label, which was registered in the Polish Patent Office on April 29, 1963. r.
In 1999, KRAKUS trademark, belonging to the group of the most valuable marks – Group I, became the subject of division between companies of the Polmos Group. The terms of the agreement were determined in negotiations of Polmos Group companies. In the brand ranking prepared for the this division, KRAKUS was third in terms of brand value. As a result of negotiations, Polmos Wroclaw got the rights to the Krakus brand. After the brand acquisition Krakus was repeatedly redesigned to change its image. These multiple product modifications were aimed at rising the technological and marketing standards. In response to changing market trends Krakus product range was extended to so-called the “Krakus Family”. Krakus Classic, as a standard product, was ranked higher in the hierarchy, placing itself among the luxury grain products. The same formula was used in the development of Krakus Premium, with the use of rectified spirit, which increased the product quality much higher than market standards. Promotional and marketing activities were focused on unifying the brand’s logo and the individualization of the package to stand out on the market and increase the brand recognition.

Krakus family – pure tradition

Everybody in the world knows that Poles love to have fun. They are masters of unforgettable, social meetings. Krakus seems to be great companion for all Poles over the years during their traditional events and celebrations.
Krakus vodka has been produced continuously since 1962. For so many years vodka Krakus has been hosted at Polish tables, being an indispensable part of family celebrations and social events. The uniqueness of our liquors signed by this brand is also determined by long aging in special conditions in line with the old Polish traditions. Its unique recipe is based on two key elements – high quality spirits and the purest water. The traditional character of Krakus products origins straight from the Polish nature.
The Krakus family continues to expand with new propositions to meet the needs of all customers.

This is how a bottle of KRAKUS vodka has changed over time.

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